Gorilla Cube was an online retail store that sold fun cubicle accessories for your office. As with many retailers, the holiday season can bring in 75% of your annual revenues, so it’s of the utmost importance to plan accordingly so you can capitalize on this time period.
A plan was developed to utilize the right marketing activities at the right time to maximize the traffic to the web site, and ultimately drive sales. At the same time, media was planned to optimize ROI, and ensure each marketing dollar was used to the best of its ability.
UPDATE: Gorilla Cube was recently sold, which was the owner’s end goal with starting the business. A big part of that sale, was the proven year-on-year growth in both web traffic and sales.